Announcing the the Lifewave Energy Patch, a "a new and innovative approach to performance enhancement allowing organic materials to interact with the human body to increase stamina, performance and energy."
I think that tells you all you need to know; yet another attempt to use "nanotechnology" to sell snake oil. There are so many things wrong with this advert that it's difficult to know where to begin, but please bear with me while I present a few choice quotes from the website:
Non-Transdermal - New nanotechnology patch; Nothing enters the body. So, presumably, wrapping myself in clingfilm will bring about the same benefits (apologies for the image...)
Nanotechnology is described as "Manufactured products that are made from atoms. The properties of those products depend on how those atoms are arranged. If we rearrange the atoms in coal we can make diamonds. If we rearrange the atoms in sand we can make computer chips. If we rearrange the atoms in dirt, water and air we can make potatoes." It's that easy!
Increase muscle mass by "turning off" a regulatory protein known as myostatin. Gene therapy can learn a lot from this simple patch.
I could go on, but who am I to judge the scientific credentials of Ron Coleman, "7x Winner of Mr Olympia"?